How Franchise Owners Can Access MSME Credit Faster with Digital Lending Platforms
Franchise ownership has grown rapidly in India over the past decade, powered by rising consumer demand, proven business models, and the credibility of operating under established brand names. From food outlets and retail chains to salons and service franchises, the Indian franchise ecosystem crossed $50 billion in value in 2024 . However, despite this momentum, franchise owners across sectors face a common challenge— timely access to capital . Launching or scaling a franchise requires substantial upfront investment. Franchise fees, location setup, interiors, inventory, staffing, and marketing all demand capital at specific stages. Any delay in funding can push launch timelines, disrupt operations, or reduce competitive advantage. Traditionally, MSME credit involved long approval cycles, repeated paperwork, and limited transparency. Today, digital lending platforms, fintech ecosystems, and NBFC-driven models are transforming this experience. Why Faster MSME Credit Is Critical for...