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Marketing Assistance Scheme: All you need to know

  Micro, small, and medium enterprises (MSMEs) face stiff competition from more prominent, more established players. With limited resources, they often need help to keep up with marketing and brand promotion, which are vital to business growth. To address this challenge, the Marketing Assistance Scheme is specifically designed to support MSMEs in their branding and marketing endeavors. Let us explore how the scheme can empower your business, what it entails, and how to take advantage of it to enhance your brand visibility. What is the Marketing Assistance Scheme? The Marketing Assistance Scheme is a government-backed initiative that promotes MSMEs through financial aid and marketing support. It helps businesses participate in trade fairs, exhibitions, and advertising campaigns that boost brand visibility, making it easier for them to compete in both domestic and international markets. The scheme covers various marketing expenses, including the cost of stalls, brochures, advertis...
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Guidelines for Promotion of MSMEs in NER and Sikkim

  The Ministry of MSME is proactively aiming to promote MSMEs in the country. However, there is a need for particular treatment when it comes to the development of MSMEs in the North Eastern Region and Sikkim. With this goal in mind, a specific scheme for the 'Promotion of MSMEs in the North Eastern Region and Sikkim' was authorized on August 2, 2016, after combining the four schemes, viz. Toolrooms and technical institutions. Promoting MSMEs in the North Eastern Region and Sikkim. Infrastructure support for MSME Testing Centers, Testing Stations, Training Institutes, Workshops, and MSME Development Institutes (Field Institutes). Capital Outlay on Public Works: The EFC created and approved a new Central Sector Scheme of "Technology and Enterprise Resource Centres" at its meeting on January 16, 2018. The Competent Authority has approved the scheme. Revised Scheme Guidelines: In addition to replacing previous recommendations, these new rules for the Scheme "Promoti...
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Location: India
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Pottery Activity Under Gramodyog Vikas Yojana: Empowering Rural Artisans

  The art of pottery symbolises the country’s rich heritage and plays a pivotal role in the livelihoods of millions of rural artisans. In recent years, pottery has faced challenges, from competition with machine-made goods to diminishing market demand. To address these issues and ensure the upliftment of rural artisans, the Indian government has introduced several initiatives, one of the most prominent being the Gramodyog Vikas Yojana (GVY) . As part of this larger scheme, the Pottery Activity under Gramodyog Vikas Yojana focuses on the sustainable development of rural artisans, particularly potters, by enhancing their skills, offering financial support, and providing access to markets. This blog delves into the details of this initiative, its objectives, benefits, and the role it plays in empowering rural pottery artisans. Gramodyog Vikas Yojana : Details The Gramodyog Vikas Yojana (GVY) , under the Ministry of Micro, Small, and Medium Enterprises (MSME) , is an initiative ai...
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